Lotus E21

It's the day I have been waiting for since Brazil had ended! It's the time of year when teams start unveiling their brand new machinery for the season ahead. Lotus F1 opened the honour for us, live on YouTube and Sky Sports News. 

I provided live coverage on Twitter and now I'm going to review the Lotus E21. The 'E' stands for Enstone which is where the team is based, and the number is the amount of years the team and their previous incarnations have lived there. I watched the launch live on YouTube and the photos used are all screen shots from my laptop. The fact that teams are now unleashing their new beasts to the public is great and I loved seeing Kimi again, however it's not all highs as I'm about to explain. Here's my review of the Lotus E21 through live pictures.

The screen to the live feed on YouTube. The music was SO annoying!

The ceremony was supposed to be outside in a marquee, however due to heavy winds the event was moved in doors. It took the team only 90 minutes to do so. Well done to them!

Gerard Lopez, chairman of Lotus Formula 1 Team. He was discussing the success of last year and the ambitions for the upcoming season, including challenging both championships and placing 3rd overall.

Eric Boullier, Lotus F1 Team Principle. When discussing Kimi, he noted how he proved the doubters wrong, stating his motivation was nothing but well driven all season. When questioned about Romain Grosjean, he noted how great his qualifying results were but he also mentioned that he "raced well." Now correct me if I'm wrong but I believe the team principle sits at the side of the track and views both drivers performances live. Did he miss all of Grosjean's mishaps?! Particularly the one that nearly killed Fernando Alonso?! There were better drivers Eric, but making sure Romain knows he is without doubt a number 2 driver like Massa and Webber before him is a well thought through move.

James Allison, Lotus F1  Technical Director. More from him later.

Romain Grosjean. 3 podiums in 2012 including a second place in Canada.

Kimi Raikkonen 2007 Drivers World Champion. 7 podiums in 2012 including winning the Abu Dhabi Grand Prix. Notice the new Alpine Star race suit and the extra red.

Both drivers taking the cover off the brand new E21. For being the worlds fastest drivers, they took their time taking it off!

The first glimpse of the E21. Right after last season ended, Lotus announced a sponsorship deal with Coca-Cola owned energy drink Burn. The logo also appears on the drivers suits.

Continuing the iconic black and gold colours, we see the first hint of red on the side pod, but my worst fear had come true, the stepped nose is still there. More on that later.

The first full picture of the Lotus E21. What first struck me is the addition of the colour red. For me this is straying too far from the classic livery. 

A great angle. Notice Kimi's name above the drivers cockpit. Kimi is displayed on both sides, as is the number 7 (Grosjean is therefore number 8 as displayed on his cap).

Another shot of the rear.

Lotus were very coy in letting the camera men view the car, notice there are no shots of the diffuser . Hiding something are we team? Back to the stepped nose; Allison stated that the team had chosen to keep the stepped nose as the cosmetic cover they had trialled weighed several grams.  He noted until they find a material that won't affect the cars performance, they will run the stepped nose all season. I find this extremely disappointing, I was looking forward to seeing the return of our beautiful shaped cars but if it's not beneficial to run a cover, then most teams will follow suit. McLaren didn't have a stepped nose last year and their car was by far the best looking in terms of chassis. If I was Bernie or Jean Todt, I'd force both Sauber and Caterham to cover their cars. They were by far the most extreme and disgusting looking. 

A close up of Kimi's name on the side, I think it is a terrific touch, really impressed.

Kimi made a series of very important comments tonight. When asked about why he stayed, he simply replied "because of a contract." From the outside this sounds like he had no choice. However at the end he went on to say he was happy overall. Lopez made a very good comment early on when he stated Kimi was not "relaxed", rather he was in his perfect environment, and I believe this is why he's happy and proved every doubter wrong. You know who you are and I simply say: "ha." 

E21

Overall I'm not really impressed. When I think about Lotus, I think about Senna making his bones, Graham Hill winning the World Championship, 7 constructors championships and all in a black and gold livery. There is far too much red and I suspect it has something to do with Burn being named as a major sponsor. It doesn't affect the performance of the car but because it's my favourite team, I have a fancy for the body work.

As for the technical side of proceedings, I'm not one for spotting it from afar whenever it's not written on paper for me to make sense of. I've been told they are running double DRS this season after last seasons failed development.

Kimi Raikkonen in the 2013 attire.

I was quite negative about the event after it. The amount of red had me feeling blue and then I wanted to step through the TV to cover up the stepped nose but the aspect that ruined my night was the coverage. I hate Rupert Murdoch, he is a fascist and neo-Nazi in disguise. Murdoch owns Sky, bought all F1 rights off BBC meaning I can't watch all races live. You can probably tell, I do not like Sky. Essentially Sky F1 consists of Georgie Thompson wearing literally NOTHING, Ted Kavitz being the team's bitch and Martin Brundle taking centre stage, often leading the programmed to be called "The Martin Brundle Show." Damon Hill also dropped in my estimations with his association with the show. Simply put, I hate Sky.

Romain Grosjean in the 2013 attire,

Now you know why I hate sky, I'll tell you why tonight was a huge disappointment. The arrogance and ignorance of the presenter tonight was appalling. In true Sky spirit, he was rude enough to take the spotlight away from Lotus to ask everyone (INCLUDING MY KIMI) about Lewis Hamilton and Mercedes. Who does he think he is? How dare he actually be that despicable and try to cover a big issue because it's the only live time they'll get with a team. His ethics were horrible but what can you expect from a man employed by some of the worst men and women in history. Criminals in suits.

E21

I hope the rest of the launches go down better than this one, you can find the dates here for the rest of the launches.

E21

Don't forget, I am also a writer for Let's Talk F1 who are providing reviews similar to this one for every car launch. On the 31st of January I will be reviewing the McLaren MP4-28, so be sure to keep up to date with the site throughout the season as our talented group bring you awesome articles through a passion for the sport like none other. You can follow us @LetsTalkF1 on Twitter.